MuggleNet Reach

Built-in audience. Real attention.

For more than 25 years, MuggleNet has been where Wizarding World obsession gathers, returns, and grows, giving brands a way in that feels earned.

Social Community

1.5M

Engaged followers across MuggleNet’s social channels, built around years of daily Wizarding World conversation.

Annual Visibility

60M

Impressions of MuggleNet content every year, spanning editorial, social, evergreen resources, and fandom moments.

Watch Time

4.4M

Hours watched. This audience stops scrolling. They stay, engage, and come back.

Start with the right fandom moment

Turn your launch into lore.

Tell us what you’re launching, promoting, or trying to learn, and we’ll help shape the right package around your goals.

Get started
Custom Audience Research

Ask the people living in the fandom.

MuggleNet helps brands test ideas directly with an engaged Wizarding World audience. Discover what product concepts, design directions or price bands are the right fit.

  • Custom 3–5 question direct fan surveys
  • Directional feedback from highly engaged consumers
  • Short, brand-ready insights memo
  • Optional editorial, social, or email activation
Seasonal Fandom Hub

Own the moments people already care about.

From Back to Hogwarts and Halloween to holiday shopping, Butterbeer Season, anniversaries, and major screen moments, MuggleNet helps brands show up with useful, timely content.

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Presented-by hubs A dedicated seasonal destination with articles, shopping guides, polls, quizzes, and partner messaging.
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Gift guide ownership High-intent editorial shopping experiences built around what people are actively looking for.
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Multi-week storytelling A campaign arc that gives people multiple reasons to engage before, during, and after a key moment.
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Post-campaign learnings Performance takeaways that help brands understand what themes, products, and messages connected.

Product Launch Activation

Turn a product drop into a fandom moment.

Instead of placing a one-off ad, brands can launch with context: editorial storytelling, homepage visibility, email and social support, optional giveaways, and fan feedback that helps explain what actually resonated.

1

Introduce the collection

A launch article or feature explains what is new, why it matters, and who it is perfect for.

2

Build discovery across channels

Homepage, newsletter, social, and optional quiz or game placements help people encounter the launch naturally.

3

Capture what people loved

Post-campaign reporting can include engagement, clicks, poll results, and qualitative takeaways for future planning.

Interactive Sponsorship

Be the reason they stay one more minute.

Quizzes, daily games, themed puzzle packs, and interactive recommendations invite people to participate. Your brand can support a useful or entertaining fan experience while learning what people choose, share, and come back to.

Sponsored quizzes Daily game takeovers Prize challenges Product match tools Poll-driven insights
Giveaway + Insights Package

Create excitement and learn from it.

A giveaway can do more than drive entries. Paired with simple fan questions and post-campaign reporting, it becomes a lightweight research moment that helps brands understand which products, characters, themes, and messages sparked the most interest.

Giveaway landing page or editorial feature
Newsletter and social promotion
Optional fan preference questions
Post-campaign insights summary

Make your brand part of the fandom vocabulary

Ready to reach Wizarding World consumers in a smarter way?

Whether you have a product launch, seasonal campaign, giveaway, research question, or bigger partnership idea, we can help shape an activation that creates real business impact.

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